Having practiced dentistry, I understand how important imaging products are when interacting with patients, diagnosing a problem, and developing the right treatment plan. I also know how frustrating it is when you’re forced to adapt to technology and make significant changes to your workflow rather than have your systems complement the way you practice. That’s why I am so dedicated to ensure that we are providing technology that is beneficial to you and furthers our industry as a whole.
At Carestream Dental, we pride ourselves on our ability to understand your practice needs in an intimate way. Of course, this doesn’t mean that we have all the answers—and when we don’t, we solicit input from dentists who are working in the field.
Our entire business was created to help the way you practice. Because of this, we work with and employ clinicians to aid in all stages of development—whether that’s pre-commercialization, commercialization, launch and post-launch. The end goal when introducing new systems or technology is to:
- Streamline your workflow
- Facilitate patient communication and education
- Produce faster and more accurate diagnoses
For every product development, one of our most important key deliverables is the VOC—or voice of the customer. Our product line managers obtain feedback through a variety of methods, including surveys, on-site visits, tradeshow interaction, etc. This is a very active process that involves more than just checking a box—it’s central to developing new technology. In fact, there have been many times when we have extended the time needed to develop the product or modified it based on our customer responses.
The most recent example of how we solicit input from doctors is our development of CS Solutions. We worked with dentists across the globe—including the U.S., Hong Kong, France, Italy, and Germany—conducting trade trials to ensure that our products will ultimately fit your needs. From sending datasets generated by our CBCT units to our new in-office milling machine to asking dentists to use the CS 3500 intraoral scanner to send information to the lab, practicing dentists have helped us test every possible configuration to ensure we developed a solution that is conducive to the way you practice.
As our customer, your input—above anything else—is absolutely critical when developing new products and services. And that is something that is never going to change at Carestream Dental.
So let me ask you—what is most important to you in a dental imaging systems provider?
About Edward Shellard, D.M.D.
With more than two decades of clinical and executive experience in the dental industry, Edward Shellard, D.M.D., leads worldwide business development strategy, key partnerships and acquisitions as chief marketing officer and director of business development for Carestream Dental. Dr. Shellard began his career as a dentist and ran a successful practice from 1987 to 1994 in Rochester, New York, before entering corporate management. He also served as an adjunct associate professor at the Loma Linda University School of Dentistry from 1996 to 2002.