Happy Friday and welcome to all of our roundup readers! Trending this week, and for many weeks to come, is an update on the Supreme Court teeth-whitening case. We also have a few insightful articles for your reading pleasure including a marketing guide for your practice’s Halloween campaign, the scientific reason why orange juice and toothpaste do not mix well and a study on the London Olympic Games’ Olympic athletes and their poor oral health. When you are done reading, feel free to comment in the comments section below. We would love to hear what you have to say!
U.S. Supreme Court justices divided in teeth-whitening case
U.S. Supreme Court Justices appeared to have been divided during oral arguments in the North Carolina teeth-whitening case. This case arose from a 2010 complaint against the North Carolina State Board of Dental Examiners regarding cease-and-desist letters sent by the board to non-dentist teeth-whitening providers telling them that they were practicing dentistry illegally and they were being ordered to stop. The U.S. Federal Trade Commission found that the board could be subject to anti-trust claims because members of the profession it regulates are also board members. Read on for more information on the judges’ comments during the proceeding.
Marketing guide assists dental practices with Halloween campaigns
A Halloween marketing guide has been created by SmartPractice to help any size dental practice develop and implement a successful and effective Halloween campaign ranging from a simple reminder postcard to an in-office event. The guide also offers advice on a variety of approaches on how to partner with parents and community members on a Halloween campaign.
This Is Why Toothpaste Makes Orange Juice Taste Bad
Ever wonder what makes orange juice taste so bad after you brush your teeth? According to the American Chemical Society, the detergent sodium lauryl sulfate, found in most toothpastes, suppresses sweetness receptors. This detergent is found in 99 percent of toothpastes, so if you want to avoid the bad taste, you might want to brush your teeth after you finish your morning OJ.
Study Says Dental Issues Cost Recent Olympians
Recent research showed that one in five athletes at the 2012 London Olympic games showed signs of dental decay or gum disease and 18 percent of the Olympians said that poor oral health could have affected their performance negatively. The study also found that 50 percent of the athletes had not been to a dentist in more than a year. These findings can be attributed to dehydration, diet and a lack of routine dental appointments. Also, a heavy carbohydrate rich diet can wear on enamel leading to decay.
Does your office have a plan for a Halloween marketing campaign? Share it with us in the comments below.