Who Is the Better Dentist?

Patients have no way to accurately judge the quality of dental care. They cannot realistically evaluate the fit of a margin or the cleanliness of a root surface. However, they can easily see how clean the countertops are. They know how friendly the staff is and will notice how up to date the office technology is.

Let’s do a quick thought experiment. Put yourself in the position of a patient and ask yourself this basic question: “Who is the better dentist?”

Who is better, the dentist who fills your mouth with goo, makes an uncomfortable “temporary” and then makes you wait two weeks for a crown? Or the dentist who scans your mouth with a wand and makes a crown while you wait?

As dental professionals, we might evaluate surgical precision, clinical judgement and basic integrity in determining who is a better dentist. Using CAD/CAM does not necessarily make for a better dentist. However, in the eyes of the patient, there is no doubt the same day, high tech CAD/CAM dentist will be perceived as the better dentist. People make judgments based on the things they see and feel.

Then they defend those judgments.

Up-to-date technology will impact how a patient perceives the office. In fact, it will likely be the biggest factor a patient might use to determine if you are a good dentist or not. The future is coming, and it will be amazing!

Author: Larry Emmott, D.D.S.

Recognized as a leading dental high tech authority in the country and with over thirty years of experience as a practicing general dentist, Dr. Larry Emmott’s mission is to help dentists make good technology choices. He is also known as one of the most entertaining speakers in dentistry, with fast-paced, engaging seminars that will have you laughing while you are learning. He has addressed hundreds of professional groups, has been a featured speaker at every major US dental meeting. Since 2003 he has led an annual three day CE adventure course “Technology on the Rocks” in Sedona Arizona. He has written three books on using technology in the dental office; and is a featured contributor to the new ADA book “Expert Business Strategies”. He has contributed hundreds of articles to dental publications; he has been a pioneer in online publishing with his blog EmmottonTechnology.com and has been recognized as one of the top ten dentists in social media. Contact Information E-mail larryemmott@drlarryemmott.com Address 1912 E. Medlock Dr. Phoenix, AZ 85016 Phone 866-500-4085 Blog http://www.emmottontechnology.com