The Cost Issue and Questions to ask Yourself

The provision of affordable treatment is the major issue facing our healthcare system. All other problems flow from that.

As a general rule, patients care about quality outcomes and the overall experience of a healthcare encounter. They do not care as much about cost if they do not pay directly for treatment.

When money is the only object treatment is denied or the cheapest alternative is mandated. How many times have you had patients refuse treatment because their insurance will not cover it? Way too many.

Ask yourself, would you pay more to go to a physician out of your network that will cost you more out of pocket because you perceive him or her to be better? For example would you pay more to go to Mayo than you would to go to the corner doc shop? How much?

Do you believe there is a place for a dentist who provides better quality at a higher price with no insurance? That is better outcomes and better experiences. If so how will you create and sell that concept?

Technology can have a significant role in this. Great technology can help you provide a better service and help you create a better experience. But great technology is expensive. You will need to charge more than the average dentist down the street using techniques from last century. The third party payers won’t cover it. That is the issue.

Author: Larry Emmott, D.D.S.

Recognized as a leading dental high tech authority in the country and with over thirty years of experience as a practicing general dentist, Dr. Larry Emmott’s mission is to help dentists make good technology choices. He is also known as one of the most entertaining speakers in dentistry, with fast-paced, engaging seminars that will have you laughing while you are learning. He has addressed hundreds of professional groups, has been a featured speaker at every major US dental meeting. Since 2003 he has led an annual three day CE adventure course “Technology on the Rocks” in Sedona Arizona. He has written three books on using technology in the dental office; and is a featured contributor to the new ADA book “Expert Business Strategies”. He has contributed hundreds of articles to dental publications; he has been a pioneer in online publishing with his blog EmmottonTechnology.com and has been recognized as one of the top ten dentists in social media. Contact Information E-mail larryemmott@drlarryemmott.com Address 1912 E. Medlock Dr. Phoenix, AZ 85016 Phone 866-500-4085 Blog http://www.emmottontechnology.com